Second Street Digital
Google Ads for Local Service Businesses

Unlock More Leads & Sales From Google Ads

Get more from your marketing budget and keep a fully booked schedule. No cookie-cutter setups. No wasted spend.

8+
Years Experience
1:1
Direct Access to David
100%
Custom Campaigns
Real numbers from client accounts
Google Ads dashboard: $71.1K cost, 673.44 conversions, $106 cost per conversion, 215K conversion value
3.0x return on ad spend$71.1K spend → $215K conversion value
Google Ads dashboard: $29.5K cost, 279.53 conversions, $106 cost per conversion, 93.1K conversion value
3.2x return on ad spend$29.5K spend → $93.1K conversion value
Google Ads dashboard: $18.3K cost, 163.50 conversions, $112 cost per conversion, 101K conversion value
5.5x return on ad spend$18.3K spend → $101K conversion value
Google Ads dashboard: $17.4K cost, 170.03 conversions, $102 cost per conversion, 51.6K conversion value
3.0x return on ad spend$17.4K spend → $51.6K conversion value
Google Ads dashboard: $7.05K cost, 80.00 conversions, $88.13 cost per conversion, 25.9K conversion value
3.7x return on ad spend$7.05K spend → $25.9K conversion value
We focus on what actually moves
your bottom line

No vanity metrics. No fluff. Just more qualified leads filling your calendar.

🎯

Google Ads Management

Granular, hand-built campaigns targeting your highest-value services and locations. Every dollar tracked, every keyword intentional.

📄

Tailored Landing Pages

Campaign-specific pages that convert 15-50% more visitors. Because sending paid traffic to your homepage is leaving money on the table.

📊

Advanced Conversion Tracking

Phone calls, form fills, booked jobs — we track everything and attribute it to the exact keyword and ad that drove it.

Built different from day one

A proven system that turns ad spend into booked jobs.

01

Research & Discovery

We deep-dive into your industry, profit margins, service areas, and historical PPC data before touching a single campaign.

02

Strategy & Campaign Build

Every campaign is built from scratch — keyword strategy, ad copy, geographic targeting — all tailored to what actually converts for your business.

03

Landing Pages & Tracking

Dedicated landing pages matched to each campaign, backed by advanced tracking that follows every lead from click to booked job.

04

Optimize & Scale

Continuous CRO and bid optimization. We don't "set and forget" — your account improves every single week.

You work directly with me — not a junior account manager

I'm David, the owner and operator of Second Street Digital. When you work with me, you get 8+ years of Google Ads expertise dedicated to your account. One business per service type, per metro area. No conflicts, no competition.

Free Strategy Session
✓

Full Transparency

No hidden fees, no vanity reports. You see exactly what's happening.

✓

Revenue First

We measure cost per lead, cost per booked job, and ROAS — the metrics your business actually runs on.

✓

Metro Exclusivity

One client per trade per area. Your campaigns never compete against another client of ours.

Hear from our clients
★★★★★
"Working with David has been a complete game-changer for our business. He created a tailored strategy that helped us surpass our key target goals and drove up revenue through targeted campaigns."
Robert Y.
Marketing Director
★★★★★
"David is a gem. He constantly A/B tested our ads, kept our budgets and goals in mind every step of the way, and offered valuable recommendations to decrease our overall cost per lead."
Joshua M.
Founder
Most Frequently Asked Questions
Who will be managing my account? +
You'll be working directly with me, David. No junior account managers, no hand-offs. I bring over 8 years of experience managing Google Ads for local service businesses like yours.
What kind of businesses do you work with? +
I specialize in helping local service providers — plumbers, HVAC techs, electricians, pest control, garage door repair, and similar trades — drive more qualified jobs through paid search.
What makes your approach different? +
Most agencies use cookie-cutter campaigns. I build everything custom — keyword strategy, ad copy, geographic targeting — so your budget only goes toward what actually converts.
How do you measure success? +
Cost per lead, cost per booked job, and return on ad spend. You'll always know what's working and where we're improving.
Do you offer exclusivity in my area? +
Yes — I only work with one business per service type in each metro area. No competition, no conflict.

Claim Your Free Strategy Session

Let's look at your market, your competitors, and what's possible with Google Ads for your business.

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✓

Got it, thanks.

I'll email you shortly to find a time that works.

Prefer email? david@secondstreetdigital.com